Latest Blogs

Creating an ad which gets results without being an obvious ‘hard sell’

You know what it’s like when someone comes to your door and tries to sell yousomething? Unless it’s something you really want, which is rare, the ‘hard sell’ canbe intrusive...

The skill and importance of lighting for adding production value

In our latest blog we’re going to be shining a light on – well, the importance oflighting in a commercial video. If you’re a regular reader, you’ll know how much...

How to tell stories and create an emotional response through video editing

As regular readers of our blogs will know, a captivating story is without doubt the best way to pause thumb scrolling, hook a viewer and draw them in. However good...

How to film for YouTube and grow a channel

YouTube is the second most-visited website in the entire world, only surpassed byGoogle. As of 2025, it has over 2.7 billion active monthly users across the globe, up0.2 billion from...

What do we all do? A breakdown of video production roles

This blog had the potential to turn into a fair-sized novel if we went through everysingle person who contributes to the successful production of a video. Each one isimportant, from...

Ethics in Wildlife Filming

They say never to work with children or animals, but sometimes it’s got to be done.In this blog we’ll be looking at making videos involving animals and some of the...