YouTube is the second most-visited website in the entire world, only surpassed by
Google. As of 2025, it has over 2.7 billion active monthly users across the globe, up
0.2 billion from 2024, and every single day over 122 million people visit the site.
That’s a reach to die for and one that no business can possibly afford to ignore.
However, according to Statista, over 500 hours of video content are uploaded to
YouTube every minute, which works out as 12 thousand hours of content every
single day.
If you’re thinking of promoting your business on YouTube and wondering how best to
start, you may well be reading this with your mouth open in horror. How on earth can
you possibly get noticed among this avalanche of content? Is there really any point
trying?
Well, the team at Flagship Films will tell you that it most certainly is. You just have to
do it properly. In this blog we’ll give you our five top pointers to help you get it right
first time and begin to expand your platform on YouTube.
Quality
If you want to make an impression on YouTube, you can’t afford to cut corners. Your
video could be the first time a viewer has come into contact with what you have to
offer and you only have seconds to catch people’s attention, so it needs to be good.
Get the basics right to start with. Film in landscape. Use an eye-catching thumbnail.
Talk to your viewers, not at them.
The perception of your brand, its professionalism and trustworthiness and unique
benefits, can only be put across with a top quality video. If it’s clearly been made on
the cheap, why should a potential customer want to engage with and spend hard-
earned money on your product or service?
Plan your content and ‘hook’
If you read these blogs regularly, you’ll know how much importance we place on the
meticulous planning of your story and – probably the most important thing of all –
your ‘hook’. Getting the first few seconds of your video right is critical, because
people will immediately scroll past if it doesn’t grab their attention.
Another thing to bear in mind is that YouTube’s algorithms will favour videos which
can be seen to hold viewers’ attention – if they stay for over 30 seconds this signals
to the specific algorithm that the content is engaging and more worthy of being
pushed. It’s even better if something new happens every 30 seconds. So when you
plan your content, take this into consideration.
You should also set clear goals for what you want to achieve with your video – do
you want more traffic to your website, awareness of a new product or service,
additional followers, a raised profile, increased sales? Devise your content
accordingly, and make sure you finish with a call to action. If you’ve got a viewer’s
attention, you need to make sure that precious time is channelled in the right way for
your business.
Clear sound and good lighting
Viewers aren’t interested in making an effort to watch your video. Why should they?
You need to make it as easy as possible for them. The primary reason for viewers
scrolling past a video is poor quality audio. Whether you got the volume wrong on
the day, your on-screen talent mumbles or there’s traffic noise or some other
unwanted background sound, it’s irritating and distracts from the message. Likewise
with the lighting – good lighting sets the atmosphere, makes the content sharper and
fresher and guides the viewer to what you really want them to see. If you get these
wrong, it screams amateurism and gives a negative impression of your business.
Stability
Nothing differentiates more between a good quality commercial YouTube video with
a polished appearance, and an amateur attempt, than shaky footage. A surprising
amount of wavering content is uploaded, making it obvious that economising was
more important than getting the message across, and leading to an immediate scroll-
past by slightly seasick viewers. A steady, stable screen is essential to give a
professional impression.
Regularly upload content
Once you start putting videos on YouTube, you need to do it regularly to increase
your visibility, maximise engagement and build your audience loyalty.
And it all looked so easy . . .
It’s easy if you don’t mind how you come across! If your business image and its
reputation is important, you can’t afford to get it wrong. Using a video production
company will make all the difference. A quality, high-impact, professionally shot
YouTube video will genuinely stand out from the – very large – crowd.
Why not contact us and find out the difference we can make to your YouTube
presence?